Autumn/Winter 2009 Invite
Alexander McQueen
Together with fashion design students, I wanted to reimagine the way people receive invitations to fashion shows.
We imagined a box, that would be sent to invitees and includes a print product as well as some additional giveaways. The idea was, to set a certain mood and excite the receiver for the upcoming show. To work our idea out, we decided to take Alexander McQueens iconic collection from Autumn/Winter 2009 as our basis. We recreated graphics and did photoshoots which were ultimately collected in a small booklet. This booklet also included the official invitation, as well as a link (QR-Code) to a website with additional information and a video teaser.
We also included fabric samples, which hint at the materials that McQueen used in his collection, a lipstick, as red lips are a prominent element of the show and a pocket square with the same print as one of the key pieces of the collection.
See below the video that we created. It's meant to capture the mood and atmosphere of the collection and the upcoming show. It also hints at important elements which attendees will recognise once they attend the event.
